Exclusive Release "I'm So Brooklyn" Crew Neck Fleece Lined Sweatshirt. I heard a song a few years ago called I'm So Brooklyn. So I decided to make that song title into one of my Koolforlife designs. It has been one of the best selling designs that I have created since I started Koolforlife. People from Brooklyn love being from Brooklyn and they want to show how much they love their borough every chance they get. I think that's why people all over the United States buy this design. The reason why so many in Brooklyn buy this design is because it connects them to a community of people that all have one thing in common. They Love being from Brooklyn and in one way or another Brooklyn helped them become the person they are today. I'm So Brooklyn is more then just a design. I'm So Brooklyn represents a tribe of people that are strong, beautiful, intelligent and believe if they put their mind to something they can do anything.